Is Web accessibility part of your brand standards?

Is Web accessibility part of your brand standards? Here’s what you should know as a brand strategist, art director, graphic designer, or marketing professional: Roughly 1 in 4 U.S. adults are living with a disability. Online accessibility is a civil rights issue. 71% of people with a disability will abandon a website that’s difficult to use. … Continue reading Is Web accessibility part of your brand standards?

Is accessibility part of your social media strategy?

Is accessibility part of your social media strategy? Before weaving social media into your marketing strategy, consider that some customers will not be able to understand your message. For example, anyone with limited vision who is using a screen reader often has difficulty navigating social media due to a lack of headers, no keyboard shortcuts,… Continue reading Is accessibility part of your social media strategy?

What’s the difference between your personal brand & reputation?

What’s the difference between your personal brand and reputation? …I mean, is there one? The past few months have shown us that everyone in marketing needs a crisis management plan. And, in the first week of 2021, marketing teams were already putting them to use. Once again, political unrest is gaining momentum and we are… Continue reading What’s the difference between your personal brand & reputation?

Who are you selling to?

To make effective marketing material you need to understand your customer’s pain points. ⁣A lot of marketing textbooks talk about this, but very few actually give contextual examples of how doing this will impact your business (and help generate more revenue).

What is brand momentum?

a guide on how to build your brand momentum

The main reason a company invests in its brand is to help customers navigate through the sales journey by building  trust. Brand momentum refers to the quality of a brand’s market position and its ability to consistently beat competitors. The trickiest part of measuring brand momentum is that it’s based on the subjective reactions of your customers.

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Categorized as Branding