Is Web accessibility part of your brand standards? Here’s what you should know as a brand strategist, art director, graphic designer, or marketing professional: Roughly 1 in 4 U.S. adults are living with a disability. Online accessibility is a civil rights issue. 71% of people with a disability will abandon a website that’s difficult to use. … Continue reading Is Web accessibility part of your brand standards?
So, you want to make marketing more accessible? As marketers, we want to get our content in front of as many people as possible, but how can we truly do that if we ignore accessibility? Here are some startling stats that all marketers should consider: 15% of the world’s population experience some form of disability.… Continue reading Four tools to make your marketing more accessible
As a marketer, ensuring that your material is accessible to your audience is becoming more important. While media types and trends constantly change, the need to deliver a clear message to a wide range of people does not. The deeper I dive into the realm of Web accessibility the more I realize that there are… Continue reading Five ways to make marketing that’s more inclusive
Is accessibility part of your social media strategy? Before weaving social media into your marketing strategy, consider that some customers will not be able to understand your message. For example, anyone with limited vision who is using a screen reader often has difficulty navigating social media due to a lack of headers, no keyboard shortcuts,… Continue reading Is accessibility part of your social media strategy?
Often people ask me what about the one skill people will need to be a good marketer. For years, without blinking, I would say that it’s copywriting. Full stop. As a marketer, it’s your job to convey an idea in a way that’s simple and memorable. You’re responsible for taking a big whimsical concept and… Continue reading What’s the most important marketing skill?
What’s the difference between your personal brand and reputation? …I mean, is there one? The past few months have shown us that everyone in marketing needs a crisis management plan. And, in the first week of 2021, marketing teams were already putting them to use. Once again, political unrest is gaining momentum and we are… Continue reading What’s the difference between your personal brand & reputation?
The roller coaster year of 2020 is now in the rearview mirror and people are getting more comfortable with the idea that some of the changes related to COVID-19 will be permanent. What kind of 2021 marketing trends will there be in store for us? Said differently, how can we prepare our 2021 marketing strategies… Continue reading 2021 Marketing Trends to Pay Attention to
In July 2020 I put my hand up to join an accelerated speaker boot camp called Shine. The program has been around for a few years as a 3-day workshop, however, this is the first time it was available online. It was an intensive six-week program designed to help prepare you to take the stage… Continue reading Shine Bootcamp Review 2020
To make effective marketing material you need to understand your customer’s pain points. A lot of marketing textbooks talk about this, but very few actually give contextual examples of how doing this will impact your business (and help generate more revenue).
The main reason a company invests in its brand is to help customers navigate through the sales journey by building trust. Brand momentum refers to the quality of a brand’s market position and its ability to consistently beat competitors. The trickiest part of measuring brand momentum is that it’s based on the subjective reactions of your customers.