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Who are you selling to?
To make effective marketing material you need to understand your customer's pain points. A lot of marketing textbooks talk about this, but very few actually give contextual examples of how doing this will…
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What is brand momentum?
The main reason a company invests in its brand is to help customers navigate through the sales journey by building trust. Brand momentum refers to the quality of a brand’s market position and…
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Post-COVID Marketing
The solutions we need to make sure our businesses continue to thrive aren't clear cut and it will feel overwhelming trying to make the right move. You can't make flashy marketing campaigns like…
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The Buyer’s Journey
The buyer's journey is what your customers go through before choosing to buy from you. When you know how your customers think, you’ll understand how to reach them. It’s a powerful asset that…
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How to get your small business noticed on social media
After you set up your account, look for online communities that align with what you offer. The next step is to participate. A lot of people lurk on social media, but that's not…
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How to find your brand voice
Your brand voice is how you’re going to convey your brand personality online. It helps to shape the way your customers feel and what they remember about your company. As things continue to…
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Feeling stuck on what to post on social media?
Feeling overwhelmed when it's time to post something on the social accounts for your business profile? It's common (and it sucks). However, there's a few strategies you can use to ensure you’ll be…
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Should my business be on LinkedIn?
Well, I hate to answer a question with another question, but are your customers on LinkedIn? If yes, then the answer is clear. ⠀When you’re thinking about if your business should be on…
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Should my business be on Facebook?
Write out your goals, take a peek at what competitors are doing, analyze your customers, and spec out what it would take to implement a thorough strategy. Essentially you want to lay the…
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What is a brand breakup?
While it sounds a bit dramatic, a brand breakup is what happens when a brand does something that upsets a customer so much that they vow to never purchase from them again.
