The main reason a company invests in its brand is to help customers navigate through the sales journey by building trust. Brand momentum refers to the quality of a brand’s market position and its ability to consistently beat competitors. The trickiest part of measuring brand momentum is that it’s based on the subjective reactions of your customers.
Your brand voice is how you’re going to convey your brand personality online. It helps to shape the way your customers feel and what they remember about your company. As things continue to shift and grow in different directions, it’s becoming clear that online marketing channels have gone from nice to have to need to… Continue reading How to find your brand voice
While it sounds a bit dramatic, a brand breakup is what happens when a brand does something that upsets a customer so much that they vow to never purchase from them again.
Brand equity is a framework for understanding the power of consumer’s emotions in relation to your positioning. Said differently, how do customers feel about you and what is that worth? Do they tell their friends to book an appointment with you ASAP or to avoid you like the plague?
Brand personality is what makes us relate to a company and choose to buy a product from them, rather than their competitors. I know, I know…I’ve been hugely focused on branding and examples of how companies should be doing it. That’s because it’s important for your business if you want it to grow. What is… Continue reading How to build brand personality?
There will come a point where someone directly asks you why your business is the best option. Full stop. You need to have a clear answer ready that will make it an easy choice for them. When someone asks what makes your brand different, what they really want to know is why they should choose… Continue reading What makes your brand different?
Effective brand strategies are how you’re going to grow your business. 🌱 Brand power is what’s going to get you there. 🎯⠀ ⠀Colours, fonts, and logos are a place to start, but it’s not what’s going to build a memorable experience for your customers. Brand power 💪 is what’s going to do that. ⠀ ⠀What… Continue reading How to build brand power?
Understanding what makes you tick is important, but visualizing how you want your customers to think of you is what will help you understand where you need to go. It’s like having the vehicle ready (fuel, oil, the air in the tires) and now you’re ready to map out the next part of your brand’s journey.
When creating a brand strategy you need to answer questions about your business and its place in the market. There are three basic things you need to understand your brand: technical benefits, functional benefits, and emotional benefits.
One of the best examples of a brand community today has been created by Sephora. They’re a make-up and cosmetic company that caters primarily to women (though, that’s evolving). To help connect with their customer base, they took an old idea and revamped it into something new. They help customers feel connected through a well-organized forum called beauty talk.… Continue reading How do you build a brand community?