Often people ask me what about the one skill people will need to be a good marketer. For years, without blinking, I would say that it’s copywriting. Full stop. As a marketer, it’s your job to convey an idea in a way that’s simple and memorable. You’re responsible for taking a big whimsical concept and… Continue reading What’s the most important marketing skill?
Where accessibility meets marketing
If people can’t read/hear/see your marketing there’s no point.