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Where accessibility meets marketing

Where accessibility meets marketing

If people can’t read/hear/see your marketing there’s no point.

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Category: Communications

What’s the most important marketing skill?

Often people ask me what about the one skill people will need to be a good marketer. For years, without blinking, I would say that it’s copywriting. Full stop. As a marketer, it’s your job to convey an idea in a way that’s simple and memorable. You’re responsible for taking a big whimsical concept and… Continue reading What’s the most important marketing skill?

Published February 2, 2021
Categorized as Communications

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