Is accessibility part of your social media strategy?

Is accessibility part of your social media strategy? Before weaving social media into your marketing strategy, consider that some customers will not be able to understand your message. For example, anyone with limited vision who is using a screen reader often has difficulty navigating social media due to a lack of headers, no keyboard shortcuts,… Continue reading Is accessibility part of your social media strategy?

What’s the difference between your personal brand & reputation?

What’s the difference between your personal brand and reputation? …I mean, is there one? The past few months have shown us that everyone in marketing needs a crisis management plan. And, in the first week of 2021, marketing teams were already putting them to use. Once again, political unrest is gaining momentum and we are… Continue reading What’s the difference between your personal brand & reputation?

Who are you selling to?

To make effective marketing material you need to understand your customer’s pain points. ⁣A lot of marketing textbooks talk about this, but very few actually give contextual examples of how doing this will impact your business (and help generate more revenue).

The Buyer’s Journey

what is the buyer's journey?

The buyer’s journey is what your customers go through before choosing to buy from you. When you know how your customers think, you’ll understand how to reach them.⁠

It’s a powerful asset that will set you apart from the wannabees and puts you in with the heavyweights.