Category: Marketing Strategy

How to make Web accessibility a priority (instead of an afterthought)

If I’ve learned anything about accessibility over the past few months, it’s that you can’t just sprinkle in some alt-text and call it a day. You need to make foundational changes to your strategies and overall approach in marketing if you want to consistently produce material that’s inclusive of everyone’s needs. We use the internet… Continue reading How to make Web accessibility a priority (instead of an afterthought)

Is Web accessibility part of your brand standards?

Is Web accessibility part of your brand standards? Here’s what you should know as a brand strategist, art director, graphic designer, or marketing professional: Roughly 1 in 4 U.S. adults are living with a disability. Online accessibility is a civil rights issue. 71% of people with a disability will abandon a website that’s difficult to use. … Continue reading Is Web accessibility part of your brand standards?

Four tools to make your marketing more accessible

So, you want to make marketing more accessible? As marketers, we want to get our content in front of as many people as possible, but how can we truly do that if we ignore accessibility? Here are some startling stats that all marketers should consider: 15% of the world’s population experience some form of disability.… Continue reading Four tools to make your marketing more accessible

Five ways to make marketing that’s more inclusive

As a marketer, ensuring that your material is accessible to your audience is becoming more important. While media types and trends constantly change, the need to deliver a clear message to a wide range of people does not. The deeper I dive into the realm of Web accessibility the more I realize that there are… Continue reading Five ways to make marketing that’s more inclusive

Is accessibility part of your social media strategy?

Is accessibility part of your social media strategy? Before weaving social media into your marketing strategy, consider that some customers will not be able to understand your message. For example, anyone with limited vision who is using a screen reader often has difficulty navigating social media due to a lack of headers, no keyboard shortcuts,… Continue reading Is accessibility part of your social media strategy?

What’s the difference between your personal brand & reputation?

What’s the difference between your personal brand and reputation? …I mean, is there one? The past few months have shown us that everyone in marketing needs a crisis management plan. And, in the first week of 2021, marketing teams were already putting them to use. Once again, political unrest is gaining momentum and we are… Continue reading What’s the difference between your personal brand & reputation?

Who are you selling to?

To make effective marketing material you need to understand your customer’s pain points. ⁣A lot of marketing textbooks talk about this, but very few actually give contextual examples of how doing this will impact your business (and help generate more revenue).

The Buyer’s Journey

what is the buyer's journey?

The buyer’s journey is what your customers go through before choosing to buy from you. When you know how your customers think, you’ll understand how to reach them.⁠

It’s a powerful asset that will set you apart from the wannabees and puts you in with the heavyweights.