If I’ve learned anything about accessibility over the past few months, it’s that you can’t just sprinkle in some alt-text and call it a day. You need to make foundational changes to your strategies and overall approach in marketing if you want to consistently produce material that’s inclusive of everyone’s needs. We use the internet… Continue reading How to make Web accessibility a priority (instead of an afterthought)
After you set up your account, look for online communities that align with what you offer. The next step is to participate. A lot of people lurk on social media, but that’s not what will help your business. Ask questions, solicit feedback, make friends.
Feeling overwhelmed when it’s time to post something on the social accounts for your business profile? It’s common (and it sucks). However, there’s a few strategies you can use to ensure you’ll be able to write something out that adds value.
Well, I hate to answer a question with another question, but are your customers on LinkedIn? If yes, then the answer is clear. ⠀When you’re thinking about if your business should be on LinkedIn, here are some things about the platform to consider:⠀1️⃣ LinkedIn has more than 500 million users who log in once per… Continue reading Should my business be on LinkedIn?
Write out your goals, take a peek at what competitors are doing, analyze your customers, and spec out what it would take to implement a thorough strategy. Essentially you want to lay the foundation before pouring the concrete. If this sounds like too much already, then maybe this isn’t the right path to take at the moment.