Well, I hate to answer a question with another question, but are your customers on LinkedIn? If yes, then the answer is clear. ⠀When you’re thinking about if your business should be on LinkedIn, here are some things about the platform to consider:⠀1️⃣ LinkedIn has more than 500 million users who log in once per… Continue reading Should my business be on LinkedIn?
Write out your goals, take a peek at what competitors are doing, analyze your customers, and spec out what it would take to implement a thorough strategy. Essentially you want to lay the foundation before pouring the concrete. If this sounds like too much already, then maybe this isn’t the right path to take at the moment.
While it sounds a bit dramatic, a brand breakup is what happens when a brand does something that upsets a customer so much that they vow to never purchase from them again.
At home, we can’t talk to our neighbours and thank them for their work to keep essential services open. Instead, we leave messages of hope posted in the windows to show them we’re grateful and thinking of them.
Brand equity is a framework for understanding the power of consumer’s emotions in relation to your positioning. Said differently, how do customers feel about you and what is that worth? Do they tell their friends to book an appointment with you ASAP or to avoid you like the plague?
Brand personality is what makes us relate to a company and choose to buy a product from them, rather than their competitors. I know, I know…I’ve been hugely focused on branding and examples of how companies should be doing it. That’s because it’s important for your business if you want it to grow. What is… Continue reading How to build brand personality?
There will come a point where someone directly asks you why your business is the best option. Full stop. You need to have a clear answer ready that will make it an easy choice for them. When someone asks what makes your brand different, what they really want to know is why they should choose… Continue reading What makes your brand different?
Effective brand strategies are how you’re going to grow your business. 🌱 Brand power is what’s going to get you there. 🎯⠀ ⠀Colours, fonts, and logos are a place to start, but it’s not what’s going to build a memorable experience for your customers. Brand power 💪 is what’s going to do that. ⠀ ⠀What… Continue reading How to build brand power?
Understanding what makes you tick is important, but visualizing how you want your customers to think of you is what will help you understand where you need to go. It’s like having the vehicle ready (fuel, oil, the air in the tires) and now you’re ready to map out the next part of your brand’s journey.
When creating a brand strategy you need to answer questions about your business and its place in the market. There are three basic things you need to understand your brand: technical benefits, functional benefits, and emotional benefits.