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How to build brand equity?
Brand equity is a framework for understanding the power of consumer’s emotions in relation to your positioning. Said differently, how do customers feel about you and what is that worth? Do they tell…
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How to build brand personality?
Brand personality is what makes us relate to a company and choose to buy a product from them, rather than their competitors. I know, I know…I’ve been hugely focused on branding and examples…
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What makes your brand different?
There will come a point where someone directly asks you why your business is the best option. Full stop. You need to have a clear answer ready that will make it an easy…
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How to build brand power?
Effective brand strategies are how you’re going to grow your business. 🌱 Brand power is what’s going to get you there. 🎯⠀ ⠀Colours, fonts, and logos are a place to start, but it’s…
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How to build brand identity?
Understanding what makes you tick is important, but visualizing how you want your customers to think of you is what will help you understand where you need to go. It's like having the…
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How to develop brand strategy?
When creating a brand strategy you need to answer questions about your business and its place in the market. There are three basic things you need to understand your brand: technical benefits, functional…
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How do you build a brand community?
One of the best examples of a brand community today has been created by Sephora. They’re a make-up and cosmetic company that caters primarily to women (though, that’s evolving). To help connect with their customer base,…
