Should my business be on Facebook?

Write out your goals, take a peek at what competitors are doing, analyze your customers, and spec out what it would take to implement a thorough strategy. ⁠Essentially you want to lay the foundation before pouring the concrete. ⁠If this sounds like too much already, then maybe this isn’t the right path to take at the moment.

What is a brand breakup?

While it sounds a bit dramatic, a brand breakup is what happens when a brand does something that upsets a customer so much that they vow to never purchase from them again.

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The way we communicate has changed.

At home, we can’t talk to our neighbours and thank them for their work to keep essential services open. Instead, we leave messages of hope posted in the windows to show them we’re grateful and thinking of them.

How to build brand equity?

Brand equity is a framework for understanding the power of consumer’s emotions in relation to your positioning. Said differently, how do customers feel about you and what is that worth? Do they tell their friends to book an appointment with you ASAP or to avoid you like the plague?

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How to build brand personality?

Brand personality is what makes us relate to a company and choose to buy a product from them, rather than their competitors. I know, I know…I’ve been hugely focused on branding and examples of how companies should be doing it. That’s because it’s important for your business if you want it to grow. What is… Continue reading How to build brand personality?

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How to build brand power?

Effective brand strategies are how you’re going to grow your business. 🌱 Brand power is what’s going to get you there. 🎯⁠⠀ ⁠⠀Colours, fonts, and logos are a place to start, but it’s not what’s going to build a memorable experience for your customers. Brand power 💪 is what’s going to do that. ⁠⠀ ⁠⠀What… Continue reading How to build brand power?

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How to build brand identity?

Understanding what makes you tick is important, but visualizing how you want your customers to think of you is what will help you understand where you need to go. It’s like having the vehicle ready (fuel, oil, the air in the tires) and now you’re ready to map out the next part of your brand’s journey.

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How to develop brand strategy?

When creating a brand strategy you need to answer questions about your business and its place in the market. There are three basic things you need to understand your brand: technical benefits, functional benefits, and emotional benefits.

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