How do you build a brand community?

One of the best examples of a brand community today has been created by Sephora. They’re a make-up and cosmetic company that caters primarily to women (though, that’s evolving). To help connect with their customer base, they took an old idea and revamped it into something new. They help customers feel connected through a well-organized forum called beauty talk.… Continue reading How do you build a brand community?

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