Social Media

Should my business be on Facebook?

Should my business be on Facebook?

Should my business be on Facebook?
Answer: It depends. ⁠⠀
Q: On what? ⁠
A: Well, before you get started building out a new account you need to think about your customers. Specifically, you’ll want to consider:

1️⃣ Your audience; ⁠⠀
2️⃣ How much effort you’re willing to put into maintaining the account;
3️⃣ How much effort you’re willing to put into growing the audience; ⁠⠀
4️⃣ The overall intent of why you’re doing it for your business.⁠⠀
Q: What does all that mean? Should I do it, or Nah? ⁠⠀
A: Write out your goals, take a peek at what competitors are doing, analyze your customers, and spec out what it would take to implement a thorough strategy. ⁠Essentially you want to lay the foundation before pouring the concrete. ⁠⠀
(If this sounds like too much already, then maybe this isn’t the right path to take at the moment.)

Q: But…I need to put my business online ASAP! What am I supposed to do?⁠⠀ ⁠⠀

Make a plan, build a process, scale the results. ⁠👌

Now the question you should be asking is if should you put a lot of effort into a platform that could be totally changed by tomorrow? Hmm…⠀
At a minimum set up an account and fill in the basics. This will 100% show up in the SERPs (search engine results pages–you know, those links you see when you Google stuff). Then, borrow content you’ve created for other channels (your website, Twitter, Linkedin…whereever you’re posting online) and republish there to see what happens. This is a good way to try and gauge what the level of interest might be when you’re just starting out. If you want to put another toe in the water, then the next step would be to seek out different groups and communities that align with what you offer.

Huh? What does that mean?

Yes, set up a Facebook account for your business.

Don’t assume you’re finished once your account looks okay(ish). Populate the page with a few pieces of content (blogs, images, or anything related to your business). Then, invite people to ‘like’ your page. Use this account as a way to distribute your marketing material. Encourage your friends and employees to check it out and give ‘er a thumbs up. This is a self-serve platform and it’s pretty easy to do the first few steps on your own.

There is no guarantee that this will help you generate business.

If your customers aren’t using this platform to seek out businesses like yours, then it’s not something you should put all of your time into. If you’re not going to fill out all the account details, then it’s going to be a frustrating experience for people who are trying to learn more about your company.

Setting up a Facebook account for your business is a great way to let people in your personal life know more about what you’re doing, but it looks bad when the account gets ignored or isn’t filled out. I’d make it part of your marketing plan, but don’t make it the whole plan. 🙌 

Hi, I'm Christine. I'm a public speaker & marketing professional with a specialization in digital strategy. I live and breathe all things content & marketing. In my previous positions, I've done everything from rebranding companies, launching new SaaS products, writing sales copy, and developing long-term SEO & social strategies. I believe that quality communication and measurable results are the key to every digital marketing strategy.

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