Social Media

Should my business be on LinkedIn?

Should my business be on LinkedIn?

Well, I hate to answer a question with another question, but are your customers on LinkedIn?

If yes, then the answer is clear.
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When you’re thinking about if your business should be on LinkedIn, here are some things about the platform to consider:
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1️⃣ LinkedIn has more than 500 million users who log in once per month. Right now, that stat is probably going up in the short-term. That’s a lot of people, but they don’t always spend a lot of time on the site. ⁠⠀
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2️⃣ LinkedIn knows this and is making efforts to provide relevant and engaging content that people want to see. Because they don’t have a lot of content creators (yet), the odds of your post getting a surprising amount of views is pretty high.⁠ ⠀
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3️⃣ No one really talks about this, but I’d bet money that it’s a more palpable platform to be browsing on at work. ⁠⠀
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4️⃣ If you’re putting resources on LinkedIn and your competitors are not, then you’ve stumbled upon a pretty rare opportunity to get in front of people before the other guys. ⁠⠀
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It sounds like it’s something to consider to me. ⁠🤷🏻‍♀️⠀

Ugh, but LinkedIn feels SO weird. Why are you into using this platform? ⁠⠀
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If I’m honest the first time I had to publish an article on Linkedin (for work), I felt so strange about it I had to put my head down out of nervousness. It felt terrible. ⁠⠀
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To me, LinkedIn was a platform where you tried to promote yourself but mostly ended up scrolling through cringy power-hungry self-promotional posts about how to ‘do business’. ⁠⠀
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People didn’t even specify what kind of business. They were all-star experts about ‘business’ and ‘entrepreneurship.’ Why would you add specifics when there’s no one there who will call out and ask what that means? ⁠⠀
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Anyways, I did it. I pulled myself together, and I posted something. It got a few likes (i.e. my real-life friends and family gave me a digital thumbs up). But then, after posting about three times, something crazy happened… ⁠⠀
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A post I made started to take off. Within a few days, I’d accumulated nearly 20k views. Now, I know these are vanity metrics. But, the messages, the contact requests, the followers were real. It was non stop for about ten days. I know people who’ve worked on building their blog for two years before seeing results like this. I did it after posting for three weeks. ⁠⠀
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The lesson? ⁠⠀
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There’s untapped potential here. ⁠⠀
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I don’t know what this might mean for your business, but it’s something worth paying attention to. ⁠If you’re struggling to get noticed online, this is definitely an area that might be worth exploring.

Hi, I'm Christine. I'm a public speaker & marketing professional with a specialization in digital strategy. I live and breathe all things content & marketing. In my previous positions, I've done everything from rebranding companies, launching new SaaS products, writing sales copy, and developing long-term SEO & social strategies. I believe that quality communication and measurable results are the key to every digital marketing strategy.

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