What makes your brand different?

What makes your brand different?

There will come a point where someone directly asks you why your business is the best option. Full stop. You need to have a clear answer ready that will make it an easy choice for them. When someone asks what makes your brand different, what they really want to know is why they should choose your product or service instead of that other guy (i.e. your competitor).
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🤔 Is it your price? ⁠⠀
🤔 Is it your promise? ⁠⠀
🤔 Is it you? ⁠⠀
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(We’re drifting into the realm of sales-marketing territory.)⁠⠀
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If you’ve done the work and positioned yourself to stand out (in a good way) that will translate into more business. When you set out to make business goals, you’re aiming to achieve three things: ⁠⠀
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1️⃣ Building your audience ⁠⠀
2️⃣ Attracting more clients ⁠⠀
3️⃣ Convincing people of your value⁠⠀
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Easy to say, tough to do. ⁠⠀
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Every entrepreneur needs to create a personal brand. Every business needs to build its brand. You can (and should) do both at the same time. ⁠
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How? ⁠⠀
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✔️ Be consistent — The main goal is to get people to remember you. ⁠
✔️ Be prepared to share — Share info that will help others.
✔️ Be open — Tell your story so that people remember & respond.⁠⠀
✔️ Keep going.

It’s okay if you’re not perfect. That’s not the point. The point is to get going and pay attention to what’s working along the way.

What makes 250marketing different?

When you work with 250marketing, you’re not going to get a 60-page strategy doc that leaves you feeling confused (and desperate). Instead, you’ll understand how to build a marketing foundation that will ensure you grow. Your business will benefit because people will understand who you are, what you offer, and why they should buy from you.

Published
Categorized as Branding

By Christine

Hi, I'm Christine. I'm a public speaker & marketing professional with a specialization in digital strategy. I live and breathe all things content & marketing. In my previous positions, I've done everything from rebranding companies, launching new SaaS products, writing sales copy, and developing long-term SEO & social strategies. I believe that quality communication and measurable results are the key to every digital marketing strategy.

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